One of the elements of the next workshop of the StartUp-IT project, titled “How to keep up with the product success and about the project management”, will be a presentation titled “Innovation, which was successful and the consequences”. The aim of the presentation will be the discussion about the change of customers/users attitude to an IT product, caused by the increase of the product popularity. The discussed issues will be covered with examples coming from the history of the development of dLibra Digital Library Framework created and maintained by the PSNC Digital Libraries Team.